When I moved from Lomé, Togo to the United States, I quickly began to miss the traditional patterns, quality fabrics, and beautifully designed clothing of my country.  

I discovered that the people in the United States have deep yearning to connect with the original African culture and traditions by wearing the “African print”.  Sadly, most of the items are misrepresentations that are not made in Africa nor by Africans.   

The real, and always handmade, African patterns such as Kente, Batik, Coco doda, and Bogolan (also referred to as mud-cloth) embody the African culture and are the result of generations of creativity and work.  For the most part, these traditional African patterns are unknown to the “African print” lovers in the United States. 

Once I started promoting authentic African prints and fabrics, I noticed how unappreciated and unused they were compared to the lower quality misrepresentations available in Western culture. 

I created Phany’s out of the belief that the traditional patterns and motifs, created in Africa by Africans, are so beautiful and carry such a powerful message that they should be incorporated into modern fashion and seen on a daily basis, on a variety of items such as leggings, swimwear, accessories and home decor.  

Through the use of advanced technology, it is my mission and duty to bring awareness, educate, empower and connect present and future generations to the beauties of the past.  

Som Tang’ma Kpante 
Founder of Phany’s





1- Connect and Empower

Through our carefully sourced traditional patterns. We connect generations and people from different cultures, ethnicity, ages, and backgrounds. Phany’s was created to empower through patterns that carry positive messages and messages of hope. 


2- Quality and Reliability

All orders go through our 3-step quality check before we ship them out:

  • Our automated software checks graphics for quality before printing
  • Fulfillment specialists check quality while orders print
  • Final quality check after printing and curing


3- Ethical and Sustainable 

We source products and fabrics from ethical brands and suppliers that comply to labor, environmental, and safety standards.

Sustainable fashion is the future! That's why Phany's is taking steps to make sure we're part of the movement. We only produce items we get an order for, avoiding textile waste from overproduction. Our printing partner's state-of-the-art printing tech creates almost no waste-waters and uses less energy.